INSIDE THE BUY SIDE: CATCHING UP WITH GABE GREENBERG OF GABBCON
When the GABBCON (Global Audience Based Buying Conference and Consultancy) New York event first came to the attention of the AdMonsters team, we were struck by the clearly in-the-weeds, up-to-date media and ad tech topics highlighted all over its agenda. These people are speaking our language, we thought. The difference was that it in GABBCON’s case, it was buy-siders doing the speaking—agency people, brands, senior-level marketing folks, and the sort of people who would normally do business directly with them. So I managed to talk myself into last year’s GABBCON NY, and frankly found the discussions fascinating and eye-opening: Right, this is how the insanely fast-paced evolution of digital media and advertising and “content consumption” plays out on the other side of that perceived chasm between the sell side and the buy side. In the end, it didn’t feel like there was a chasm at all.