Will Blockchain Solution Providers Tame the Cannes Lion?
The road to Cannes is paved with many changes this year. You can certainly expect to see and hear a fair amount from companies developing next-generation media, marketing and advertising solutions, underpinned with blockchain and cryptography. Solutions are scaling; we are past the point of test and learn.
Another change you will see is many of these companies and consultancies calling the Cannes Harbor home, replacing some of the usual suspects, such as NYAIX, IBM, MadHive, Lucidity, Kochava, Mediaocean, GABBCON and Accenture. Brands should take particular notice because these solution providers are solving significant issues in programmatic, media, marketing and advertising, as well as other use cases related to finance, supply chain and more…. more